Tips to Improve Your Social Media Marketing
As I get more questions, I love to help entrepreneurs with tips to improve your social media marketing. Check out these strategies to give you more ideas to improve your business and how you are seen on your social media.
Use Images!
Duh!
I think I should work more on my selfies again… LOL
It really doesn’t matter what you do on your social media, use images. I’ve seen more engagement on one image than multiples. There are times where multiple images are needed. Yet, make one stand out.
When sharing videos on Facebook, always use Facebook’s native video uploader
When sharing videos on Facebook, always use Facebook’s native video uploader. Happens naturally on Instagram because you can’t really share other platforms.
You get a more natural and real-time engagement feed than an outside link.
Do you need help with managing your videos for your social media?
Ask Alecia Stringer, she can help with posts, ideas, and more!
Try out a variety of content types on social media
Try out a variety of content types on #socialmedia
It really doesn’t matter what you do on your social media, change up your images. What makes you stand out? Videos? Personal vs Professional?
Schedule your social media posts ahead of time
Are you scheduling out your #socialmedia posts?
Do you need help with #timemanagement for your social media?
Ask Alecia Stringer, she can help scheduling out posts and more!
Analyze your insights to see which types do best with your audience
Are you analyzing your insights to see which types of posts do best with your audience?
Do you need help make sense of your #targetaudience for your social media?
Ask Alecia Stringer, she can help with ideas and more!
No matter what… Be authentic
Who really follows the #fakeprofiles #fakepeople?
Always use a Call To Action (CTA) on your posts
Always use a call to action #cta on your posts. Click the link!
Make sure your profile photos represent your brand
What is your take on #professsional versus #casual?
Do you stick to one or mix it?
Do you need help with creating images for your social media?
Ask Alecia Stringer, she can help with ideas and more!
Build relationships with your Brand Advocates
Build relationships with your #brandadvocates
Know who supports you and keep #helpingeachother
Do you need help finding a #targetaudience for your social media?
Ask Alecia Stringer, she can help with ideas and more!
Keep your profile and links updated
Keep it fresh!
Stop being overly promotional
Stop being overly promotional. Mix it up and don’t do the same image over and over.
Know what your audience is looking for from you!
Do you need help with creating ways to mix it up for your social media?
Ask Alecia Stringer, she can help with ideas and more!
Use Hashtags
Use HashtagsWhether you are posting with hashtags or using them to find people using hashtags.
There are different ways to use them and maximize your way to grow your #targetaudience
Do you need help with finding hashtags for your social media?
Ask Alecia Stringer, she can help with ideas and more!
Use social media to build your subscriber (email) list
Use social media to build your email list and subscriber list. Mix it up to everyone’s needs whether they like email, text message, or Facebook messenger.
Do you need help with ways to create subscribers for your social media?
Ask Alecia Stringer, she can help with ideas and more!
Consider engaging in some influencer marketing
Consider engaging in your #influencermarketing
According to Twitter’s own research, nearly 40% of #Twitter users say they’ve made a purchase as a result of an influencer’s tweet.
Do you need help finding #influencers for your social media?
Ask Alecia Stringer, she can help with research and more! A new additional service she is providing!
Consider how your social media fits into your sales funnel
Consider how your social media fits into your sales funnel.
Are you tracking where your sales come from?
Do you need help with tracking your social media?
Ask Alecia Stringer, she can help!
Be responsive
Are you responding to comments?
Do you need help with engagement ideas for your social media?
Ask Alecia Stringer, she can help with ideas and more!
Recycle your content
It’s okay to recycle your content. Be creative and reuse.
Do you need help with creating images for your social media?
Ask Alecia Stringer, she can help with ideas and more!
Find out what people are saying about your business on social media
Do you know what people are saying about your business on #socialmedia
Do you need help with monitoring and finding influencers for your social media?
Ask Alecia Stringer, she can help with ideas and more! A new additional service Alecia has added!
Use social media contests to get more followers and engagement.
Ask Alecia Stringer for her list of ideas!
Do you need help with creating contests for your social media?
Ask Alecia Stringer, she can help with ideas and more!
Create a customer persona… what is their problem?
A persona is simply a fictitious person who represents your ideal customer or client.
Target all your social media posts to this person to increase relevancy.
For instance, every time you create content for social media, keep this persona at the forefront of your mind, asking questions like:
What is this person’s biggest problem right now?
What is the best way to reach them?
How can I help solve their problem?
Figure out optimal times to post to social media
Do you know how to figure out the optimal times to post on #socialmedia?
Generally, it can be industry-standard, or how you have been previously posting.
You might also want to try posting at the optimal times for each platform: for instance, according to research done by Sprout Social, the best day to post to Instagram if you sell consumer goods is Wednesday, and the best time is 3pm.
But of course, always do what works best with your audience!
Do you need help with your insights for your social media?
Ask Alecia Stringer, she can help with ideas and more!
Run a social media audit
It’s a good idea to get a big picture view of your social media from time to time.
This will involve locating all your social media profiles, making sure they’re up to date, checking for consistency between platforms, and checking in on how well your efforts are working.
For step-by-step guidance on running your own 15-minute audit, check out this post from Buffer.
Focus on your most productive channels
I know how tempting it is to want to do ALL THE THINGS!
But rather than trying to do everything and spreading yourself too thin, focus on the platforms that are getting you the biggest results.
Which platform is your target market using?
Where are you getting more engagement?
Where are you getting the most sales?
It’s better to do a GREAT job on 2-3 platforms than a half-baked job on 5 or 6!
Do you realize that you may help people more in LinkedIn than on Instagram?
Do you need help with how to focus your social media?
Ask Alecia Stringer, she can help with ideas and more!
Create multiple posts and videos on each piece of content
For each blog post or product, create multiple pins. In each pin, focus on a different element, different angle, or different sub-topic.
This is a super-easy way to come up with a never-ending stream of content.
Start a Facebook group
Starting a Facebook group is one of the best ways to create an active, engaged tribe of potential buyers.
Create a group that’s focused on providing support, sharing expert advice, and facilitating a sense of community among your prospects and customers.
Start a Live Show
If you’re looking to take your social media marketing to the next level, consider starting a live show you host on social media every single week.
This is a GREAT way to build your authority, gain the trust of your audience, and have a TON of fun to boot!
With most major platforms (Facebook, Instagram, Linked In, YouTube) now allowing you to go live, it’s easier than ever to start your own show!
Mention other people or businesses
Here are a few local businesses I help. Give them a follow!
@packnsend0909 @fulshearsafeandlock @houstonrawpetfood @nbdgraphicsinc @massageenvyaliana @fivestarinsuranceplans @honestandclean @phdconstruction @katychristianchamber
Do you need help with your social media?
Ask Alecia Stringer, she can help with ideas #automation, and more!
Use Emojis
It really doesn’t matter what you do on your social media, use emojis. 😊😉💥🔥👍👊
According to research done by Quintly, posts with emojis get more interactions than those without.
Do you need help with creating images for your social media?
Ask Alecia Stringer, she can help with ideas and more!
Hire an expert
Hire an expertLet’s just admit that social media is frustrating. Everyone knows it works if you know what you are doing. Unfortunately, most businesses don’t have the time or energy to effectively use social media to get results.
Save a Ton of Time and Guesswork and Do What Works.
If you’re tired of doing social media all on your own…of wondering what works, and what doesn’t…of trying the same things again and again without success…I’ve got ya’!
I’ve packaged up my many years of experience helping business owners just like YOU! This post was inspired by ideas from Kim Garst.
See how you can leverage Alecia Stringer’s services by setting up a consultation HERE.
Ask your personal questions and come with a strategy plan inside Alecia’s next Social Media Workshop HERE.
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