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As a business owner, you want to show yourself as an expert and as one as an authority in the market place.
No matter which specific niche or expert you place yourself in. When you approach your own market or niche, you need to be aware of the few factors that will allow yourself to stand out.
Research these questions and you will have a better idea of how you can position yourself as a leader in the small business market.
1. Who is the market leader?
This will show what kind of brand most people relate to as who they go to in the market place.
2. Is it different from the competition?
What makes that brand, product, service unique from other competitors?
3. Customers looking?
How are customers looking for you? You need to know the market demand, trends and what people need to see what exactly they are looking for.
4. How are you ranking?
Can you go to google and find your business on top? Find out where you are ranking for your product or service and you will be able to start to answer a few of the questions we already asked.
5. Who’s getting all the business?
Obviously, if you are not ranked, possibly your competitors are getting the business. Are their customers satisfied? Can you see some of the problems that they are not fulfilling?
6. What does the competition do?
Find out what is different between you and the competition to make you stand out in a more unique manner. You see new expertise when you can compare and contrast products and services.
7. How are you getting the word out?
Where can people find that you are marketing and keeping your brand out where they can find you?
Here is a small list of sites that you should consider listing your small business so people can find you.
Plus there are so many more and can optimize more with video and sites like YouTube. Outsourcing one or several of these tasks will allow you to be more in control of your overall business as a business owner, rather than working in your business and doing the jobs that other people can easily do. Take a look at Alecia Stringer’s services and see you it can put your business forward in standing out as a leader in your small business.
Simply sharing this information on the Empower Network Blog will not only boost your rankings in the search engines, but show others all the answers to the questions we just covered here. Obviously list your business in the different directories and build your business full of content that will rank high in the search engines using the Empower Network Blog. See a video on how you can use it to position yourself as a leader in front of small business.