Positioning Your Online Business
January 31st, 2010. By :Alecia
How do you get started positioning your online business?
Think about your situation before coming up with a conclusion. Use these simple, but difficult questions to help you get started.
1. What position do you own?
Know your competition. Who are you up against, the figure out if anything can be done about it.
2. What position do you want to own?
Figure out the best position from a long-term point of view. Define, and own the position you desire with the specialist in your expertise.
3. Whom must you outgun?
Select a position that no one else has a firm grip on.
4. Do you have enough money?
Are you attempting to achieve the impossible. Advertising is fierce, and there are too many products and companies fighting for the prospect.
5. Can you stick it out?
With our over communicated society, positioning is cumulative. It takes advantage of those advertising in long-range. Companies should never change it’s basic positioning strategy. Only short-term maneuvers to implement the long-term strategy. Take the basic strategy and improve it.
6. Do you match your position?
Matching your position may take away your creativity. Those that are creative resist positioning thinking because positioning restricts creativity.
Now that you answered these questions. Do you position your online business yourself, or hire someone to position you? People have mixed opinions with this question. I’d love to hear your comments. When you position your online business yourself, you know what goes on inside. The outsider you hire, or another prospect looking at the online business, better able to get an objective opinion. Remember you are an online business entrepreneur for yourself, but not by yourself.













